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World of SA

Our Story

The passion behind the designs

Sarah Alexander is the luxury jewellery brand from award winning design house Ivory & co., established for nearly 30 years. Pieces are designed in the UK by design duo Sarah Bussey and Alexander Longhi.

Their design collaboration began 3 decades ago when they met and studied alongside each other at prestigious design institution Goldsmiths College, University of London. Sarah went on to work in the design industry in both London and New York whilst Alexander designed within the largest advertising agency in Copenhagen, Denmark.

Sarah Alexander

They rejoined back in the UK to launch the company in 1994. Designing in their studio in the Cotswolds, they saw their small cottage industry grow over 30 years to become a global brand, supplying over 1500 unique stockists including large department stores in countries all over the world. The duo won awards year after year for their ‘Ivory & co.” bridal brand which specialises in luxury tiaras, wedding accessories and stunning jewellery collections (to find out more about this sister brand please visit

The Sarah Alexander brand of jewellery is innovative and designed for easy everyday wear. Designed to be layered and interchanged the range offers endless possibilities for matching to different looks, be it relaxed beachwear or smart wear within the workplace. Providing a varied selection of design styles means there is something for every taste and occasion.

Sarah and Alexander still design together in the heart of the UK countryside to produce their unique jewellery pieces, but they bring to the process their individual influences and design styles :

Sarah grew up in Africa and after travelling extensively, loves to design pieces which reflect the art, shapes and colours from the Far East, Europe, the Caribbean and Africa. She also enjoys working on styles with impact and sleek, geometric design as well as experimenting with the more rare gemstones. She knows that in trying new methods, the faceted cut and shape of the stones can produce amazing effects which can be seen across the diverse ranges but in particular the Goddess and Icon collections.

Alexander is Danish and loves the simplicity and clean lines of minimalist Scandinavian design. This is reflected in many of the jewellery pieces but especially across the Beachcomber and Botanica collections. He loves to design matching pieces in sets and styles which compliment each other for easy layering and versatility.


Workmanship is a top priority for the team. Only the finest materials are used, mainly working in 925 silver and with some pieces plated in 14ct gold or rose gold vermeil. They work with over 50 different natural gemstones, these are cut and polished to set in the unique designs. Also used in some collections are Zirconia Crystal triple A rated simulated diamonds for the best clarity and sparkle.

Each piece of jewellery is meticulously made by skilled experts, using traditional methods of moulds and stone setting as well as fine metalwork to achieve artisan finishes. Sarah and Alexander have been lucky enough to travel extensively during the journey of their business. This has allowed them to connect with the talented craftsmen and women who produce the beautiful end products.


The gemstone designs are crafted in India where the studio specialises in hand cutting the array of semi precious stones and setting the individual pieces, whilst the precious metal designs are created in Thailand where there is a long history in skilled silver smithing. Pieces are worked by hand in small batches to produce the perfect quality and finish.

All materials and raw elements used are ethically sources (including 10% of the silver used being recycled / reclaimed silver given a second life to help assist sustainability.)

Sarah and Alex hope you come to love their jewellery designs and become part of the Sarah Alexander community.